A.M.P.I. Puerto Penasco gets serious about online marketing

It’s not just another MLS system in Puerto Penasco. AMPI’s brand new MLS system is supported by Point2 NLS, a world-class web-based real estate platform and the largest online real estate community in the world. CompuThree key benefits for AMPI:

1.- Point2’s technology automatically aggregates member listings while enabling the Association to better organize, standardize and professionally publish listings both in the members-only part of the system as well as on its public facing Web site.

2- It also provides AMPI members with a great number of advanced value-add technology tools that enable brokers and agents to develop their own websites and blogs with a neat built-in lead incubation system. Members don’t need to invest in database servers, hardware or even software, it’s all there.

3.- Here is the best part: The new AMPI PeƱasco MLS system has an opt-in automated listing exposure network of high traffic consumer search sites, such as Google Base, Point2 Homes, Craigslist, Condo.com, NYTimes, and Yahoo. In other words, listings can be exposed to millions of potential US and Canadian buyers, right after the listing is published on a Point2 broker website.

So could Point2 NLS be the backbone for a future, national MLS system in Mexico? Not sure, only time will tell.

The current drive towards the freedom of information has caused MLS systems to evolve into consumer marketplaces, and new competitors such as Google, Move.com and Zillow.com are all searching for the winning model.

For the time being, almost 500 realtors in Mexico are already using Point2’s platform to promote listings, build conversations around neighborhoods and blog about their local market.

Check them out and drop me a line on your thoughts about the tool…

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